Don’t Ignore Negative Reviews | Towson MD Dental CPA

Finding a bad review of your practice is a slap in the face and it happens even to the most conscientious practitioners. Someone might be having a bad day and take it out of you. Sometimes the review is deserved and presents a growth opportunity. While we all act differently to criticism, the one thing you should not do is ignore a bad review. When ignored, negative feedback can have a detrimental impact on your practice.  

Can You Afford to Lose Patients to Bad Reviews?  

Potential patients who are considering using your dental services will invariably look at your reviews. If any bad reviews are ignored, they may not give you a second glance. They might make the assumption that you don’t care about your patients or care to address deficits. That is a sure way to lose out on new business and any referrals they might make in the future. This applies not only to potential patients but current ones who keep track of reviews.  

Reviews are (Usually) Forever 

Negative feedback on review sites is usually there, out in public, for all time. It is difficult if not impossible to remove bad reviews. This creates a lasting list of negative impressions on your practice that can be referenced by others. That is why it is important for dentists to address poor reviews whenever possible. Show the client or customer that you care about their thoughts. Do not attack; stick to facts and apologize if warranted. While it may not win a patient back, it may be appealing to future patients, especially if you also have many positive reviews.   

Show You Respect Your Patients 

No one wants to be treated disrespectfully; we all want our voices heard and to be valued as individuals. If you ignore negative reviews, you are essentially telling both the reviewer and prospective patients that you don’t care what they have to say. While some reviewers just want to be nasty (or may be competitors trying to sabotage you), legitimate patients who do complain feel passionately enough about your business to voice their concerns. If you don’t validate those concerns, expect them to take their business elsewhere.  

Missing a Chance to Learn 

You are not perfect; no one is. Mistakes present an opportunity for leaders to learn. It is even better when a patient presents those mistakes clearly. This will allow you to learn why the mistake happened and how to fix it so it doesn’t happen in the future. If you ignore feedback, you open the door to a mistake happening again. Negative reviews offer a chance to learn and grow your business; if you ignore them you miss that opportunity. 

Great reviews are not the only ones that can help improve your practice. Bad reviews present an opportunity to learn from them and grow. If you choose to ignore poor reviews, the consequences could be disastrous. Not only could you lose current patients, but prospects, too.  

When you see a negative review, take a step back and see what you can learn from the experience. Address their concerns, by telephone if possible, and make every effort to create positive experiences in the future. 

Contact our Towson MD dental CPA for a consultation today on other ways to grow your business. 

Information Sharing Through a Dental Study Club | Towson MD Dental CPA

Have you considered joining a dental study club? The dental profession is constantly changing, as are all health and science fields in general. It can be challenging to stay current with advances in techniques and new technologies every year. In leaner times, too, it is important to stay current within your continuing education budget.  

There are many reasons to consider joining a group of fellow dentists in exchanging knowledge and ideas. Here are some of the most valuable advantages you stand to gain. 

Continuing Education 

When travel and extended time off are not feasible, dental study clubs allow you to pool resources of a group of dental professionals and attend continuing education lectures. These groups also make it possible to participate in hands-on clinical training in your area. This added source of training and education can serve as a valuable way to stay current with new technology and techniques affordably.  

Learn a New Practice Area 

If you want to focus your practice on one or more specific areas of dentistry, such as implants, Botox or sleep apnea treatment, a dental study group focused on those areas can help. You can find and attend the courses you need to develop the skills and qualifications to reach your desired goal. 

Peer Support 

Group discussions have been shown to be one of the most effective ways to share experiences, techniques, challenges, and new ideas with like-minded individuals for the benefit of everyone involved. With a dental study club, you are interacting with other dentists and specialists in your area. Informal gatherings allow you to explore new ways of approaching a problem or a treatment, bounce ideas off of other professionals, and benefit from what your peers have already tried. 

Learn the Value of Networking 

Getting to know your peers satisfies the need to interact with like-minded professionals and even gain a source of referrals. While it may not be the primary reason to join a dental study club, virtual and face-to-face meetings are highly beneficial. Specialists, in particular, depend on referrals from other dentists. It can be much easier to refer a patient or gain a referral when you have developed a relationship with other professionals and know how they treat their patients, what technologies they use, and similar information. 

The collegial exchange of knowledge, solutions to challenges, and support can be invigorating while the format is economical. Consider joining or starting a study club in your area, and let our dental CPA know if we can help with setting financial goals and budgeting.  Contact our dental CPA today